The reinvention of Bing that runs with GPT-4

Bing is a search engine developed by Microsoft that was launched in 2009. Since its launch, Bing has become one of the most popular search engines worldwide, with millions of users.

In March this year, it announced its partnership with Open AI, allowing Bing to run with GPT-4. The search engine has now become powerful and more intelligent. From answering questions to writing e-books, Bing does it all!

Looking back at Bing’s journey…

Bing was launched in 2009 by Microsoft and has since become one of the most popular search engines among millions.

While it came power-packed with competitive features it has always struggled to outdo its biggest competitor - the well-known Google. The competition has been brutal ever since the launch.

However, both have their strengths and weaknesses. Today, it seems very difficult to place a finger on what is different. Nevertheless, both have gained good attention in the market and are here to stay.

The Bing Re-invention

Bing hit the headlines recently when it announced it will run with the all-new GPT-4! ChatGPT (GPT-3.5) is known to be the pinnacle of the success of artificial intelligence in the tech world. Its intelligence has made businesses profit unimaginably. Moreover, it has become the reason for many’s rags-to-riches stories.

What on Earth is ChatGPT?

ChatGPT is an artificial intelligence language model developed by OpenAI, based on the GPT (Generative Pre-trained Transformer) architecture. As a language model, ChatGPT has been trained on a massive amount of text data and is capable of generating human-like responses to natural language inputs.

ChatGPT can be used for a variety of applications, such as chatbots, virtual assistants, and language translation services. It has been designed to understand and respond to a wide range of inputs in a way that is natural and informative.

Okay, so what is GPT-4?

What is GPT-4?

GPT-4 is the next iteration of OpenAI's GPT (Generative Pre-trained Transformer) language model, which is designed to process natural language inputs and generate human-like responses.

When having a casual conversation, it may be difficult to discern the differences between GPT-3.5 and GPT-4. However, as the complexity of the task increases, the disparities become more apparent. GPT-4 is capable of handling more intricate instructions, is more dependable, and possesses greater creativity than GPT-3.5.

Now that we know what is Bing and GPT-4 the partnership now makes some sense. However, it is time for some testing. Let us look at the experience for ourselves!

Exploring the Re-invented User Experience of Bing

I installed Bing on my Android and going to use it for the first time in 10 years. Let me walk you through every step of the user journey of Bing and state your experiences and opinions.

1. Getting Started

#1 The very first page the user sees, and no mention of the Bing search or GPT-4 integration?! Weird!

#2 Honestly, I saw that button AFTER I clicked the screenshot! The welcome screen could do a lot better!

Moving on, I click “Get Started”.

2. Wallpaper Gallery

Again, I am confused! What’s with all these wallpapers? Ugh! And in the “Apps” tab?

Meh, am just jumping to the “Home” tab on my own.

3. Home

Wow, a nice and focused search box! No distractions and that background image is so soothing.

And look! A nudge to use the Bing AI copilot. The feature looks powerful - create images, poems, summarize articles - I wonder what the quality would be like. Is this the GPT-4 integration they’re talking about? I guess, yes.

4. Bing AI Search

A nice and clean UI with clear directions. Oh, and I can even explore what’s trending. Seems like I have missed out on a lot lately…

I can even hide these suggestions.

Oh no! Why can’t they just keep that eye icon there always, so I can on it back? Now I have to go all the way into Settings!

It is so easy to do a private search! I simply need to press the toggle button. Let me check it out real quick.

Let’s do a quick search before I go check out the chat tab.

I can initiate a chat for the same search, nice. But first, I have to know when’s the iPhone 15 coming in - thru search!

Whoa! Did I just receive coins? The search experience seems ordinary and nothing new.

Let’s jump to chat now!

5. Bing AI Chat

Oh, same interface! I thought I mistakenly landed on the search tab again. Hmm…

Let’s begin the chat with a suggested text…

It is taking too long to load! I can choose what type of conversation I want to have, nice!

BUT WHY SHOULD I LOG IN AGAIN!! I already did that 😡 

That’s it for this case study!

Summary

Overall, the Bing experience of GPT-4 powered search, and chat was pleasant and a few areas could see some improvements. Bing is decently successful and has great potential to grow.